Trade Tracker is a powerful, flexible and versatile digital tool for driving Sales, Merchandising, Audit Operations, Channel Strategies & Sales Promotion activities. It gives you the ability to plan, conduct, monitor and evaluate trade marketing activities with a degree of efficiency greater than any other system.

  • Merchandising Methodology

    Effective merchandising is dependent upon number of factors, such as the brand, market dynamics, retailers and the geographical considerations. Our services take all these factors into consideration before suggesting a flexible merchandising solution that caters to our clients’ needs. Merchandising solutions work flow are kept extremely simple and aligned with field personal intellect yet it is sophisticated enough to ensure all in store actions are 100% completed. The services may include continuity retail coverage, “speed to shelf” initiatives, stand-alone projects, planogram work or tailor-made solutions to address any specific requirements.

    Our merchandising solution integrates key stakeholders in single loop decimating critical data and transforming it into actionable information.

  • Store Audit Methodology

    Whether you want to measure Merchandising Excellence , Gauge Compliance Standards , run Trade Loyalty Programs or Track Competition. Our audit teams access best in class technology to collect, view and analyze real time information from stores; ranging from product availability, out of stocks, share of shelf, POS display, product & promotional compliance, competitor activity and pricing benchmarking.

    Get real time market insights through data analytics using latest data visualization tools.

  • Order Booking System

    Our marketing knowledge and distribution expertise has been strengthened by the introduction of modern concepts complemented by state-of-the-art Management Information Systems for quicker and better decision making and prompt feedback. Our integrated sales & order booking system coupled with dynamic reporting modules puts sales team in full control of sales operations.

  • Field Coaching App

    Field Coaching App is unique way of embodying the spirit of flaw execution with a strong focus to improve in store execution standards. The App is the key to accelerate and expand perfect stores to entire retail network through systematic data integration of sales team with distribution force. The real time data is available on Coaching App assisting field Manager to identify weak performers. It accentuates the training efforts to improve the competency level in the right areas.

  • Capability Building Program

    Trade Tracker is a complete Eco system which integrates various layers across the hierarchy to drive corrective actions and induce problem solving capability. We have a sophisticated evaluation system that enables field supervisors and project managers to take corrective actions against red flags and simultaneously work on building capability.
    The system is smart enough to drive priorities of field managers and supervisors to focus on capability building of workers who are falling behind.

  • Operations Excellence

    Standardized Execution
    Capability development to reinforce merchandizing principles
    Adherence to the PJP set, with a target of making all calls as per the PJP
    Regular data backed reviews and updates
    On time Execution
    Seamless Execution Ecosystem based on real time data collection in store and integration at multiple levels
    Robust Performance Management -> Sharply defined KPIs

  • Retail Census

    Due to fragmented trade the challenges faced by many companies are similar - incorrect shops profile leading to wrong product assortments, misleading numeric coverage due to ghost outlets, inefficient RTM resulting in under utilized distribution force.

    Our Census Module can help you unlock the true potential of Trade. It helps businesses design effective RTM strategies, trade segmentation, channel profiling as per business needs, optimize distribution force routing and aligning trade strategies with respective volume potential. Census is the ideal solution which can be implemented in the existing work force empowering them to take control of trade.

  • Data Analytics

    We transform data into rich visuals for you to collect and organize so you can focus on what matters to you. Our decision support system helps our customers optimize their performance, increase their efficiency and improve productivity.

    Interactive data visualizations using Tableau, Microsoft Power BI and custom build dashboards providing actionable reports which enables users to see the impactors effecting the trade. Based on our experience and track record, we are proud to say that our services help our clients stay ahead of the competition.

Take Control & Grow Your Business

We provide turnkey solutions for automated Sales & Merchandising services, Retail audit operations which are tailored to drive channel strategies and sales promotions activities . The whole spectrum of our services is completely integrated with technology. Our tools provide in-depth analysis. Our decision support system helps our customers optimize their performance, increase their efficiency and improve productivity. Based on our experience and track record, we are proud to say that our services help our clients stay ahead of the competition.

Our Coverage

Robust IT & Automation support infrastructure providing services to over 2000 field users in 16 cities


Merchandising App


Audit App


Field Coaching
App Users


Census App

The Marksman Edge

Business intelligence

Armed with our advanced analytics system, we identify critical insights to target the right shoppers with the right products, through the right channels, at the right locations, at the right time.


The flexibility of our system allows adapting to a change in requirements smoothly and efficiently, without costing anything to the progress.

Consultations before execution

We make an extra effort to understand the requirements completely to ensure 100% compliance.

Commitment to Service

The more your brand grows, the better we look. This belief leads us to act proactively in all situations and to work with an unwavering focus on results

Innovative team


Umar Khan Niazi


Umar Khan’s fifteen years of experience in Trade Marketing, including nine years of working with Nestlé’s various departments such as Sales, Category & Channel Development had led him to develop an understanding of brands and what helps them grow.


Salah Akhtar


Salah Akhtar’s extensive experience of brand management and managing large size distribution networks spans over a course of 15 years. Having worked with big names such as Nestlé, Salah is passionate and dedicated to building his clients’ businesses.


Saqib Shehzad


Saqib Shehzad is working in the software industry from past 18 years. His vast experience of covering different domain from financial to sports and social to trade has helped in translating business requirements to logical flows and processes in tradetracker.


Raza Rehman Khan


10+ years of Brand management & Marketing experience with Top FMCG of Pakistan & has extensive Trade marketing, BTL & Sales experience. His grip on Technology and Innovation leads him to a position of providing cutting edge solutions to his clients in Building stronger Brands